You’ve probably heard about investors who got in on the “ground floor” of a company that grew to be a huge success.

But successful investing isn’t about luck or genius. Instead, it’s about building durability.

Here are some suggestions:
First, think long-term. Most investors make their money over time, not overnight. You’ll want a well-diversified portfolio of quality investments and plan to own them for the long term.

Next, invest in quality. For stocks, quality is often measured by the steadiness of earnings and dividend growth over time. For bonds, one measure is an investment-grade credit rating with a relatively low risk of default.

And finally, build a long-term strategy to provide a roadmap for your investment choices. You may want to make changes periodically, but do it for the right reasons, like changing goals or tolerance for risk. 

But overall, follow a durable strategy personalized for your life.

This content was provided by Edward Jones for use by Matthew Kenady, your Edward Jones financial advisor at 309-274-3929.